Win Report: How simplifying a homepage boosted sign-ups by 9% | Conversion Rate Experts

🌈 Abstract

The article discusses how updating the homepage of Mobbin, a mobile and web design reference library, led to a 9% increase in account creation. It outlines the research, insights, and techniques that were used to optimize the homepage and improve its conversion rate.

🙋 Q&A

[01] Updating the Homepage

1. What were the key insights from the user testing and competitor analysis that led to the homepage update?

• Participants in the user testing and competitor analysis rated the "Learn More" page as more useful than the homepage.
• The "Learn More" page included two key benefits that were particularly persuasive:
  • Mobbin was "The world's largest mobile and web design library."
  • Mobbin's free account was not a time-limited free trial, but free forever.
• The homepage featured a 4-slide carousel that highlighted the breadth of the service but appeared to get little engagement from users.

2. What were the key changes made to the homepage in the tested variation?

• Removal of the carousel
• New headline focused on the key persuasion point: "The world's largest mobile and web design library"
• Addition of a lozenge highlighting "New drops weekly" to showcase recency and ever-increasing value
• Inclusion of app icons to showcase Mobbin's best-known assets
• Clearer button CTAs using "Create free account" instead of "Try Mobbin free"
• Addition of credibility and proof elements, such as "Trusted by design-forward companies" and a 4.7-star rating from Product Hunt

3. What were the results of the homepage update?

• Free subscriptions to Mobbin increased by 9% during the test.
• Paid subscriptions rose by 55% in the same period.

[02] Next Steps

1. What did the company do after the successful homepage update?

• The test was added to the company's proprietary Wins Database.
• The company looked for ways to apply the lessons learned from the homepage update to other parts of Mobbin's business and to other clients.

2. How can readers engage with the company further?

• Readers can schedule a free one-on-one strategy session with one of the company's CRO consultants to see if the company can help grow their business.
• Readers can download a free copy of the company's best-selling book, "Making Websites Win," to learn more about conversion rate optimization.
• Readers can explore the company's services, case studies, and client success stories on the company's website.